Progressive vs. Traditional Wine Lists

August 23, 2010 § Leave a comment

Traditionally, restaurants arranged their wine lists by variety or country of origin. In recent years, progressive wine lists, those organizing  wines by flavor profile from light to full-bodied, have become increasingly popular.  In compiling the research for our 2010 Chain Restaurant Report, we discovered that 36% of the restaurant chains surveyed used the progressive format.  However this portion accounts for 53% of the over 7000 restaurant units represented in our survey.  Apparently, this format is more common among larger chains. Of the chains surveyed with over 100 units, 85% are now using  progressive wine lists.

For more information on Winemetrics 2010 Chain Restaurant Report please visit our site at www.winemetrics.com or contact us at info@winemetrics.com

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