Progressive vs. Traditional Wine Lists
August 23, 2010 § Leave a comment
Traditionally, restaurants arranged their wine lists by variety or country of origin. In recent years, progressive wine lists, those organizing wines by flavor profile from light to full-bodied, have become increasingly popular. In compiling the research for our 2010 Chain Restaurant Report, we discovered that 36% of the restaurant chains surveyed used the progressive format. However this portion accounts for 53% of the over 7000 restaurant units represented in our survey. Apparently, this format is more common among larger chains. Of the chains surveyed with over 100 units, 85% are now using progressive wine lists.