Chateau Ste. Michelle Gains Top Spot in Chain Restaurants

September 28, 2010 § Leave a comment

In Winemetrics’ soon-to-be published 2010 Chain Restaurant Report, Chateau Ste. Michelle has pulled ahead of Beringer in combined by-the-bottle (BTB) and by-the-glass (BTG) distribution in casual and upscale casual chains to claim the #1 spot in distribution. In previous Winemetrics’ surveys, Beringer held the top spot in both BTB and BTG distribution due to the commanding presence of its White Zinfandel on wine lists.  However the surging popularity of its Riesling has propelled Chateau Ste. Michelle to a significant lead over Beringer in BTB distribution and to a dead heat at #1 in BTG listings.  Perhaps White Zinfandel drinkers are migrating to Riesling, which shares fruit forward and residual sweetness characteristics of the ‘blushing’ variety. 

Independents Make Inroads in Chains

Other news in top 10 brand distribution from our survey was the strong position of two independent wineries, Francis Coppola and J. Lohr, which are in a virtual tie with Brown-Forman’s Sonoma-Cutrer for 4th place in combined BTB and BTG distribution. (Kendall-Jackson continues to retain sole possession of 3rd place).

While Francis Coppola’s position, a top 10 BTB brand in our 2009 On-Premise Wine Distribution Survey, was no surprise, J. Lohr’s standing appears to have improved significantly from our 2009 survey, where it finished 14th among BTB brands.

Other independent wineries in the top 20 brands in our Chain Restaurant survey include Rodney Strong in 15th place and Caymus in 19th.


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