Kendall-Jackson Vintner’s Reserve Chardonnay Leads in Chain Restaurant Distribution
October 31, 2010 § Leave a comment
New data released from Winemetrics’ 2010 Chain Restaurant Wine Distribution Report shows Kendall-Jackson’s Vintner’s Reserve Chardonnay with the widest distribution of any product, appearing on wine lists of 61 on the 104 casual and upscale casual chains surveyed. Beringer’s White Zinfandel took second place appearing in 57 chains. A surprising third place showing was Brown-Forman’s Sonoma-Cutrer Russian River Ranches Chardonnay found on the wine lists of 53 chains. With an average glass price of nearly $12 and a $43 average bottle price, it was not expected to appear on so many casual dining lists. Ranked 4th was Chateau Ste. Michelle’s Columbia Valley Riesling with 47 chains and rounding out the top 5 is Terlato International’s Santa Margherita Pinot Grigio in 39 chains, another testament to strong wine branding, as this product has an average wine list price over $46 a bottle.