Argentina Wines Surge in Chain Restaurants
August 15, 2012 § 1 Comment
We reported that Argentina wines had increased BTB distribution on-premise around 20% in Winemetrics 2011 On-Premise Wine Distribution Report. No big surprise there, Malbec, which accounts for nearly 3/4 of Argentina’s on-premise distribution. is a crowd-pleaser. But it took the creation of our 2011-12 Chain Restaurant Report to quantify the scope of Argentina’s distribution and popularity. Of the 160 chains profiled in our survey, 124 have one or more wines from Argentina. That is more than Australia (119), New Zealand (109), France (108) or Chile (75). In fact, only the U.S. (160) and Italy (151) have wider distribution. So while many chains believe they can build a wine list without Australian Shiraz, New Zealand Sauvignon Blanc or French Champagne,omitting Argentina is, for the majority, non-negotiable.