The Real Top 50 (plus 50) Brands On-Premise

March 28, 2013 § Leave a comment

Many of you have probably viewed the 24th Annual Restaurant Poll in the current issue of Wines & Spirits magazine. First, let me say I have the utmost respect for the magazine and its publisher and that I am a frequent reader. Secondly, the fine-dining, independent restaurants that make up the overwhelming majority of the survey are very possibly useful barometers of future trends in dining, especially in the over $50/bottle segment. However, this select group of 216 accounts should in no way be considered representative of what the average American wine consumer is drinking on-premise.  Winemetrics is in the midst of preparing report from our first survey of 2013, which was just recently completed so I don’t have current information to provide. I can, however, provide a list of the top 100 brands from our survey in early 2012 based on 165 chains and restaurant groups representing over 9000 accounts nationwide.

You may access this list here: Top 100 Brands On-Premise 2012. Hopefully,  this list will come in useful to brand managers whose mainstream brands did not make the top 50 in the W&S Poll or CMOs being upbraided for not anticipating the groundswell of Greek wine popularity that is apparently sweeping the country.



Where Am I?

You are currently viewing the archives for March, 2013 at Wine Lists USA.