Mainstay Varieties on the Verge of Becoming Optional

November 22, 2013 § Leave a comment

Winemetrics recent survey of over 200 chain and restaurant groups has revealed a decline in the average size of the casual chain wine list. It has also recorded a surge in popularity of Red Blends, Moscato, Prosecco along with sustained growth of Malbec, Pinot Noir and Pinot Grigio. The net effect on casual dining chains is that some varieties are being ‘down-sized’ including Zinfandel, Bordeaux Blends, Sangiovese and, unfortunately, Syrah/Shiraz which continues to lose share to the point of being ranked below both Malbec and Red Blends by-the-bottle. In smaller chain lists these traditional varieties are being dropped to accommodate the newcomers. For more information, you can visit our website to download an excerpt of Winemetrics 2013 On-Premise Wine Distribution Report.

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