Casual Chains Slash Wine Selections
April 7, 2014 § 1 Comment
According to Winemetrics preliminary 2014 wine list survey, 8 leading casual dining chains have reduced their wine selections, most by double digits. The following data indicates the steepest across the board decline we have ever witnessed in on-premise wine selections. This may portend a trend by national accounts to shift emphasis from wine to the faster growing craft beer and cocktail segments of their beverage programs.
Winemetrics compared its mid-year 2013 wine list data with recently acquired data from identical chains this year. Our findings indicate the following combined by-the-bottle and by-the-glass wine listings decreases by percentage.
Longhorn Steakhouse -22%
Olive Garden -28%
Outback Steakhouse -18%
Red Lobster -6%
Ruby Tuesday -17%
We will post more insights on this trend as our 2014 wine list update continues.